Privacy policy

This explains what personal information Upshift Learning collects, why, and what your rights are. Last updated 15 November 2026.

Who we are

Upshift Learning provides maths and English tuition in Birmingham for pupils aged 4 to 16. We are the “controller” of the personal information described here, which means we decide how and why it is used.

Company name, registered number and registered office: coming soon.

You can contact us about this policy or your information by phone on 07459 504307. Our email address is coming soon.

What information we collect

  • Enquiries: when you use our enquiry form, your name, email address, phone number (optional), your child’s year group, the subject you are interested in, and anything you write in your message.
  • Mailing list: your email address, if you join our list.
  • Phone and messages: your number and anything you tell us when you call or message us.
  • Website visits: we use Cloudflare Web Analytics to count visits. It does not use cookies and does not identify individual visitors. It reports figures such as pages viewed, country, device type and browser.

Our online forms are not open yet. When they open, this is what they will collect. Please do not put sensitive details, such as health information, in a message unless it is needed for your child’s safety in sessions. If it is, we will ask you for it directly.

Why we use it, and our legal basis

  • To reply to your enquiry and arrange tuition. We do this because you asked us to, and it is needed to provide our service (a contract, or steps before a contract).
  • To run our business and keep records. This is in our legitimate interests, and in some cases a legal requirement.
  • To email you updates if you join our list. We do this with your consent, and you can withdraw it at any time.
  • To keep children safe during sessions. This is a legitimate interest and a duty of care.
  • To understand how the website is used. This is a legitimate interest, using analytics that do not use cookies.

Children’s information

Our website is for parents and carers. We do not knowingly collect information directly from children through the website. If you give us information about your child, such as their name, year group or any needs we should know about, we use it only to provide tuition and keep them safe.

Who we share it with

We do not sell your information. We use a small number of trusted services to run the website and our business, and they process information on our behalf. Currently these are Cloudflare, which hosts this website and provides the website analytics, and our email provider, once our email is set up. We may share information if the law requires us to, or to protect a child’s safety.

Some of these providers may process information outside the UK. Where they do, we rely on appropriate safeguards under UK data protection law.

How long we keep it

  • Enquiries that do not lead to tuition: up to 12 months.
  • Records of pupils and families who use our service: while your child attends, and for up to 6 years afterwards for accounting and legal reasons.
  • Mailing list: until you unsubscribe.

Cookies

This website does not use cookies for tracking or advertising, and our analytics do not use cookies. Our hosting provider may use strictly necessary security measures to keep the site running safely. If we add any cookies in future, we will update this policy and ask for your consent first where the law requires it.

Your rights

Under UK data protection law you can ask us to:

  • tell you what information we hold about you and give you a copy;
  • correct information that is wrong;
  • delete your information, in some cases;
  • stop or restrict using your information, in some cases;
  • stop sending you marketing at any time.

To use any of these rights, contact us using the details above. We aim to reply within one month.

Complaints

If you are unhappy with how we have used your information, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk/make-a-complaint or by phone on 0303 123 1113.

Changes to this policy

We may update this policy from time to time. The date at the top shows when it was last changed.

Questions about your information?

Call us on 07459 504307.

Get in touch